2026 Model Kit Survey Dashboard

Ships in Scale · Reader Research

Ship Model Kit
Manufacturer Survey

How readers of Ships in Scale rate the kit manufacturers they have actually built. Each respondent rated only their own makers, so sample sizes vary line by line.

Overall Rating is the mean of a manufacturer’s six category scores — materials, instructions, parts fit, historical accuracy, value and availability — on a 1–5 scale.

Respondents
Makers rated
Kit ratings
Average rating

The fleet

Overall Rating, ranked

Overall Rating plotted as deviation from the all-maker average. Bars right of the line sit above it; bars left sit below. Only makers with 10 or more ratings are shown by default. Select a maker for its category breakdown.

Above average Below average
−1.0average+1.0

Where the ratings split

Six dimensions

The six category scores that make up the Overall Rating, across every maker with 10 or more ratings. This is the industry-level picture.

The one thing readers would change

Single choice · 94 answered · 3 wrote in another answer

Industry average by dimension

All makers, 10+ ratings, weighted by n

Widest spread between makers

Best and worst mean score on each dimension

Who answered

Respondent profile

Years building

Single choice

Skill level

Self-assessed

Kits completed

Lifetime

What they build

Select all that apply

Scales built

Select all that apply

Location

Single choice

How they buy

Spend, cadence, channel

Budget per kit

Typical single purchase

Kits bought per year

Single choice

Where they buy

Select all that apply

What drives the choice

Ranked 1–3, weighted 3/2/1

Aftermarket upgrades

Photo-etch, brass, rigging

Subscriber status

Single choice

Budget by skill level

Respondent counts — spend climbs with experience

Ships in Scale · Kit Manufacturer Survey